AAA Logo

SBLive To Continue To Serve As Exclusive Content Partner For AAA

9/21/2023 / Posted by Bobby Swofford

The Arkansas Activities Association and SBLive Sports have agreed to a new content partnership agreement that will run through the 2027-28 school year. SBLive will continue to be the exclusive content partner for the AAA as well as providing in-depth coverage of Arkansas high school sports with a team of writers dedicated to student-athletes and coaches in the Natural State. “We are excited to continue to work with the great staff at Scorebook Live,” AAA executive director Lance Taylor said. Their commitment to our players and coaches speaks for itself while providing our schools with a platform to promote their schedules, rosters, statistics and brackets.” SBLive Sports is the digital destination for high school sports fans and a technology partner of state associations, coaches and administrators. The SBLive platform celebrates high school sports, making it possible for the next generation of fans to follow their favorite teams and players just like they follow the pros. "SBLive is thrilled to continue working with the AAA and their member schools to celebrate high school sports throughout the state of Arkansas," stated Dan Beach, SBLive Sports CEO and Co-Founder. "We have the utmost respect for how Lance Taylor and his staff at the AAA continue to be so organized and efficient from one season to the next.” About the AAA The Arkansas Activities Association was originally founded in 1904 by seven high schools and colleges and was called the Arkansas State Athletic Association. In 1912 the high schools separated from the colleges and became the Arkansas Athletic Association. The first full-time executive secretary was hired in 1946 and a state office was established. Membership increased rapidly and the name and scope was changed in 1969 to include the supervision of all interscholastic activities and the organization became known as the Arkansas Activities Association. About SBLive Sports SBLive Sports (formerly known as Scorebook Live) is a tech-based sports media property with a focus on the high school and youth sports market. SBLive partners with state high school associations, athletic directors, coaches, content partners and brands to deliver sports fans with timely and relevant content to their mobile phones, desktop and social media platforms. Download the SBLive App today: